In order to get a home sold you need to really work in the buyers market right now. You’re up against a lot of other empty homes, including foreclosures, within your neighborhood. To ensure that your home gets sold for the highest possible price – or gets noticed at all – avoid making these top mistakes in listing your home.

1. No Photos – Photos of your home are a no-brainer. Like curb appeal, a photo lets someone browsing a publication or a website see if they have an instant connection with your home. It’s the hook that can draw them into scheduling an appointment to see your home. This is a no-brainer. When there are no photos, or limited photos, it makes a buyer feel like the seller is hiding something. Use photos to highlight the greatest benefits of your home because above all else, benefits sell.

2. Avoid Fluff – One of the worst things you can do when listing a home is to lace the listing with marketing hype and hyperbole. Trying to sell your home as “The best local house you’ll ever find” is a sad sell and won’t convince anyone. Making outlandish claims will turn off more buyers than it will interest. Instead of making false claims, just focus on benefit statements and turn your buyer on to what they gain from buying your home.

3. Too-Good Pricing – A low price might sound like the ideal way to bring in potential buyers but low-balling can backfire terrible. Bidding wars in situations like this might raise the home price up closer to the desired price but this method can also alienate bidders who don’t want to battle for a home. It’s also possible that listing too low could devalue the property in the local market if it doesn’t sell. At that point it will be difficult to turn around and ask for a more appropriate sale price.

4. The Flip – While flipping a house can be a great business concept, few people are actually interested in buying a house that’s been flipped because these homes tend to be renovated by people that are not professional home remodelers. For this reason, avoid using verbiage such as “newly remodeled” or “recently updates” as this can give off the essence of a flip, even if your home is not. Make sure you’re representing your home properly and list individual updates.

5. As Is – This is something that you don’t need to list in your marketing and advertising for selling a home. It’s common sense that a home comes “as-is” and there’s no guarantee attached. Putting this in your listings can make people feel like there is something wrong, or they should expect something to go wrong with the home. “as is” might mean “previous owner trashed the house, take it or leave it”.

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